✷ Successfully transitioned Karissa from a personal to a company brand while retaining her dynamic energy.
✷ Established a luxurious and sophisticated visual identity inspired by designer fashion and social clubs.
✷ Positioned Karissa as a leader in the social media agency space.
✷ Enhanced brand cohesion across all touchpoints, fostering a sense of exclusivity and connection.
Results Obtained
Karissa Benson’s evolution from a personal brand to a company brand required an identity that exuded sophistication while retaining her vibrant energy.
Drawing inspiration from designer fashion labels and the exclusivity of high-society social clubs, we crafted a brand that feels polished, aspirational, and inviting. This new identity strikes a balance between elegance and approachability, perfectly complementing her 1:1 and group coaching programs.
The result is a brand that positions Karissa as a leader in the social media agency space while fostering a sense of community and connection with her clientele.
