I empower female entrepreneurs, using the power of story & behavioural science to craft authentic branding.

A dreamer from the start...

Growing up I could never pin down what I wanted to be... Because, well I wanted to be everything all at once: artist, writer, fashion designer, dancer and all while travelling the globe. A light bulb moment happened in high school; when I got the chance to redesign our cheerleading uniform. A spark ignited the moment I was surrounded by a bunch of people wearing my creation; something that had started as an idea in my head!

Stuck. Unhappy. And... Broke.

Fast forward and I found myself in my early 30's working in a job I wasn't passionate about, trying to get a fashion label off the ground and generally pretty unhappy - I just wasn't where I thought I'd be by that point in my life. 

Now my mission is to help business owners like you.

COVID and my soon-to-be Mum status, were the catalyst for me taking the plunge into entrepreneurship. I quit my day job and relaunched my business as a design and branding consultancy.

Finally, I found the creative and financial freedom I'd been craving! And the cherry on top: I get to be creative while helping other change-makers shine! Suddenly the mash up of skills, acquired over what I'd thought of as a meandering career, have proven to be the secret sauce for Leithal & Co. Design. My studies in creative writing, love of psychology, bachelor of design and many years' marketing experience in real estate mean, I bring a truly diverse skillset to the table - although, not the Liam Neeson kind!

Go from where you are, to where you know you could be.

Did you know we have a literal story bias?

Yup, our brains are hard-wired to recall stories over stats or equations. So, at Leithal & Co. Design, we use this to your advantage, infusing your story into our design process, crafting a project that's unmistakably you and communicating your brand DNA to attract more of your ideal clients.

Through strategy and behavioural science nudges we tailor your marketing, making it more effective. The bottom line, it'll result in more cha-chings! 

Ready to explore? Let's go find your branding destination together!

Did you know we have a
literal story bias?

Yup, our brains are hard-wired to recall stories over stats, theories or equations. So, at Leithal & Co. Design, we use this to your advantage, infusing your story into our design process, crafting a project that's unmistakably you and communicating your brand DNA to attract more of your ideal clients.

Through strategy and behavioural science nudges we tailor your marketing making it more effective. The bottom line, it'll result in more cha-chings! 

Ready to explore? Let's go find your branding destination together!