✷ Enhanced the brand’s visual identity, reflecting Michelle’s creativity and professionalism.
✷ Delivered a cohesive and engaging online presence that captures her artistic energy.
✷ Improved user experience and aesthetic appeal on the Squarespace 7.1 platform.
✷ Positioned Michelle as a trusted photographer for influential businesswomen across Australia and beyond.
Results Obtained
Michelle Swan, founder of Eyes of Love Photography, sought to build on her existing brand and bring her fun, artistic energy to life across all touchpoints. Working within her established brand guidelines, we introduced thoughtful design elements, creating a dynamic and visually engaging aesthetic.
A new script font was added to the typography, reflecting Michelle’s creativity and the personalised approach she brings to each shoot. Social proof was highlighted by showcasing her work with high-profile clients such as Lisa Messenger, Denise Duffield-Thomas, Tina Tower, Clare Wood, Leonie Dawson, and Julie Parker.
The lead magnet was also reimagined, offering a more vibrant and professional resource that perfectly aligned with her new-look website. These updates not only strengthened her visual identity but also ensured her online presence resonated with her high-calibre audience.
