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When building a new website, most business owners think about design, content, and functionality—but have you thought about automation? Incorporating automation in the planning stages of your website can be a game-changer, saving you time, reducing repetitive admin, and helping you make the most of every lead and opportunity.
At Leithal & Co., we know that a great website isn’t just visually stunning; it should be a powerful tool to help you grow your business. That’s why we’ve partnered with BizFlow Automations, a company that specialises in creating tailored automation solutions for small businesses. Their founder, Luke, is passionate about helping business owners reclaim their time and streamline their operations with smart automation systems.
When you’re in the planning stages of your website, it’s the perfect time to think about automations that could make your business run more smoothly. By building automation into the foundation of your website, you avoid costly rework down the line.
For example, imagine if your website could:
These automations aren’t just convenient; they directly impact your ability to convert leads, provide excellent customer service, and scale your business effectively.
One of the most overlooked parts of the branding experience is the customer journey and the experience people have when engaging with your business. As solo operators or small teams wearing many hats, it can be challenging to keep all of the plates in the air. If we can incorporate AI to alleviate some of our workload, then that is absolutely worth investing in as part of building a strong, considered, and thoughtful brand that cares about its clients and how they feel navigating the business interaction.
BizFlow Automations specialises in designing and implementing systems that take repetitive, time-consuming tasks off your plate. From lead generation to invoicing, Luke and his team help business owners focus on what they do best: growing their business.
Here’s just a taste of what BizFlow Automations can do:
We asked Luke to share his expertise on automation and how it can transform small businesses. Here’s what he had to say:
1. Where do you see the biggest opportunities for small business owners to save time and money with automation?
While all the mainstream hype right now is about AI-generated content, the real opportunity with AI is actually automating business operations. It’s not just about generating content and drafting emails anymore—from reading paper invoices and automatically transcribing them into Xero for your bookkeeper, to helping you test new ideas with simulated customer segments, there is so much potential to level up your business without increasing your headcount!
2. What are the most common pain points for solo operators, and how can automation help ease the burden?
Any task that takes away from making sales or servicing your customers is a pain point—the more time you can spend growing your business and talking to customers, the easier and more fun business will become for you. Common pain points for solo operators include finding leads, scheduling calls, chasing up payments, keeping track of finances, manually collecting data from customers, and worst of all—copying and pasting data from one software system to another! A lot of these basic issues can be solved with inexpensive tools and some simple automations.
3. Why is it valuable to think about automation during the website-building stage, rather than as an afterthought?
A lot of clients I work with are paying for subscriptions that market themselves as including integration capabilities. In actual fact, they require higher cost-tier subscriptions to actually use this functionality. Choosing software tools with automation and scalability in mind will save you a lot of money down the line in both subscriptions and setup costs.
4. How can automation help small business owners convert leads and make the most of their website traffic?
With AI making leaps and bounds over the past year, it is now crucial to start using AI to get back to your leads fast—before your competitors do! Not only does using AI save you time, more importantly, it is able to personalise responses and get back to leads while they are hot, and before they have a chance to shop around. Combine this with an awesome lead nurture email sequence and you’ll get more bang for buck for each lead. That way you’re getting as much value out of each lead as possible!
5. What advice do you have for business owners just starting to explore automation? Where should they begin?
The first step is to ask ‘why’ you’d like to automate. I’d recommend starting with the task that takes you the most time each week and delivers the least revenue into your pocket. If you can automate that, it will instantly open up hours of your week to start spending on finding new customers and working with them. After that, start looking at things that generate you the most money, and see if automation could help you do more of that thing! For example—if you have to write five proposals to win one client, but you only have time to write one proposal per week, imagine how many more clients you could win by using AI and automation to send out ten proposals in a week! That could 10x your potential customer base!
To help you take the next step, Luke is offering an exclusive deal for Leithal & Co.’s clients and audience. You can claim a free $500 automation audit to assess where your business could be saving time and increasing efficiency.
Thinking about automation during your website build isn’t just a “nice to have.” It’s an investment in making your business run smoother, smarter, and more effectively from day one.
If you’re ready to take your website—and your business—to the next level, let’s chat about how automation can work for you.
Want to learn more about BizFlow Automations? Click the link about to reach out to Luke and his team today and discover how they can help you reclaim your time and focus on what truly matters.
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